Most of us, especially small business owners tend to name our businesses based on sentiment but there are some other aspects that need to be considered.
- Check the Australian Business Registry and see whether the name has been taken or not.
- Keep it short and clear.
- Don’t get overly creative, the name should still fit in appropriately with the business.
Find out more at http://www.dynamicbusiness.com.au/start-up-entrepreneur/three-must-dos-for-naming-your-business.html