Not everything a big business does is right, there are some tips small business can give to bigger firms.
Even without the huge budgets, some small business are doing their marketing right. Some even better than the big firms.
Small businesses are known to drive innovation and some big companies are now realising the importance of fostering a small business culture.
In a recent post on HuffingtonPost.com.au business resilience expert and founder/CEO of the Resilience Institute Stuart Taylor gives his advice.
Taylor explains that in recent times, entrepreneurs and startups have been the ones driving change and innovation, challenging the status quo and most big businesses aren’t yet equipped to follow their lead.
Read more at http://www.huffingtonpost.com.au/2016/05/28/what-small-business-can-teach-the-big-end-of-town-about-disrupti/
Small business owners are usually good when handling workplace health and safety issues regarding their employees but are often slow to act when they themselves are involved, particularly mental health issues.
Small business owners in Australia are the least likely to ask for health with mental health issues and risk losing their companies as a result.
According to Kate Carnell, the first Australian small business and family enterprise ombudsman says small business owners are amongst the most affected by mental health problems.
She highlighted that smaller operators should seek help if necessary and assist those in their business that need help with mental health issues.
Starting a creative business can seem like a real challenge but some successful entrepreneurs have provided some advice for those of us doing it for the first time.
In a post on ArtsHub.com.au 3 creatives who have managed to succeed at their creative business start-ups gave this advice,
- Learn to love failure.
- Stop talking about your business and start actioning it,
- Ask for advice when needed.
- Believe in your idea and seek feedback, not from family but from mentors.
For more go to ArtsHub.com.au
No matter your niche there are a number of apps that would benefit your small business.
When asked by Smh.com.au to provide a list of the most popular free-to-download apps for Australian small businesses, Apple and Google provided this list. These apps are free but have in app purchases.
- Canva – the graphic design app
- Evernote – Allows you to remain organised
- Invoice2Go – Create invoices and quotes anywhere
- Genius Scan – Allows you to use your smartphone as a scanner in your pocket to scan receipts and documents on the go and export them to PF files.
- Deputy – A staff management app allows you to communicate with your team from your smartphone.
Find out the rest of the apps at: http://www.smh.com.au/small-business/smallbiz-tech/the-nine-best-free-apps-for-small-business-20160419-go9pta.html#ixzz46mFlSg1B
An interesting article on Entrepreneur.com discussed the importance of having a blog for the small business owner.
The writer discusses the importance of keeping your customers/ readers coming back to your site with a relevant, valuable, information-rich blog.
This marketing tool for the small business helps you position your product, find your customers and decide how to reach them.
Learn more at: https://www.entrepreneur.com/article/271049